- Title: That’s a Bullseye: A Marketing Story About Finding the Right Products, Consumers,
and Campaign to Grow a Business
- Authors: Richard Blazevich, Eric Bishop
- Genre: Advertising, Marketing, Business, Money, Sales
- Length: 114 pages
- Publisher: Signal Tower Publishing
- Publication Date: November 4, 2017
This book is for anyone interested in marketing. Whether you’re a beginning business school student or an experienced executive, it provides a practical approach for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline 6 easy steps to build a powerful online presence. It’s written in story format, so it’s easy to read and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to hit a bullseye with your own products, consumers, and campaigns.
About the Author
Richard Blazevich is a senior director of marketing with over 15 years of experience in multinational consumer products companies. He received an MBA with an emphasis in Marketing and Business Strategy from the University of Michigan and a bachelor’s degree in Business from Montana State University.
Richard has extensive experience leading corporate training programs and recruiting marketing talent from top business schools. He has also been a featured speaker at digital marketing conferences and corporate events.