Zero to Psychographics: Your guide to uncovering your target audience using psychographics
- Title: Zero to Psychographics: Your guide to uncovering your target audience using psychographics
- Series: Blogging Success (Book 3)
- Author: Sarah Arrow
- Genre: Non-fiction
- Format: Ebook
- Length: 45 pages
- Publication Date: December 8, 2014
- Publisher: Sarkemedia.com
About the Author
Sarah Arrow is a 42 year old mum who discovered blogging and social media by accident. It helped rescue her failing transport business from the credit crunch and for that she is eternally grateful. She’s recently been named as one of the top 50 influential marketers and bloggers in the UK. One of her sites has been listed by Forbes 3 times as a top website for women.
Sarah believes there is an alternative to cold calling; its called writing blog posts, this led her to social media marketing and all the exciting and fun things that come from promoting your business online. Sarah is one of the few bloggers that have learned blogging from the ground up by promoting offline services and bricks and mortar businesses. Her experience is priceless to many other small business owners.
She also knows that blogging and social media isn’t out of the reach of ordinary business people, that they can reach their target markets easily with a little assistance. Hence her Kindle guides on the subject.
Married to Kevin, her childhood sweetheart and mum to three beautiful daughters, Jessica, Kira and Jasmine, and grandma to Jacob.
Sarah lives in Essex, enjoys watching sci-fi films and being with her family. She can be frequently found tweeting about Essex and social media when she thinks nobody is looking.
M.C. Simon is an author, blogger, project manager and researcher. She loves to study different subjects and different domains. This passion helped her succeed in her first year of becoming a blogger and a published author, starting from the ground level. [Learn More]